Given the tumultuous and traumatic past few days, anyone would be forgiven for rolling up something large and potent for the weekend. However, a new marijuana mantra has been emerging as the drug has become increasingly legal and that is: less is more.
Microdosing, the practice of taking tiny amounts of marijuana for all the benefits and less of the side effects, is being increasingly embraced – and it’s as much by professionals as professional stoners.
Weed received an almost universal endorsement across the country this month, with eight of nine ballots proposing legalized medical or recreational use given a “hell yes” by voters. Only Arizona rejected it recreationally, while California, Massachusetts, Maine and Nevada made it legal for anyone over the age of 21. Arkansas, Florida, Montana, North Dakota approved medicinal use.
Recreational marijuana was already legal in Alaska, Colorado, Washington, Oregon and the District of Columbia before Tuesday’s votes. Weed consumption, meanwhile, has almost doubled nationwide in the last three years, according to polling from Gallup, with one in eight U.S. adults saying they smoke marijuana.
Amid this seismic shift, a new pattern of consumption is emerging stronger than ever: microdosing.
What is microdosing?
Microdosing essentially means, as you might have guessed, taking a very measured and micro dose of THC, the psychoactive ingredient in marijuana. A dose of around 5 to 10 milligrams is a good starting point.
The idea of taking a tiny dose of drugs is not new. In fact, stories of professionals dropping small amounts of LSD to help creativity and productivity surfaced around this time last year.
However, it’s really gaining traction as marijuana use becomes more widespread and users are looking for positive effects without the feared freakouts. More and more manufacturers and medical practitioners are singing its praises.
How do you microdose?
Arguably the easiest way is via edibles. The long-established industry has moved on from brownies and cookies laced with unpredictable potency. High Times highlighted several trends and new products earlier this year, from medicated tea to BBQ sauce, jerky and chewing gum. The site’s Cannabis Cup winners included a pizza sauce, olive oil and green tea.
Kiva Confections, meanwhile, is about to launch marijuana mints. The company’s new product, Petra, will be a blend of California grown cannabis, green tea matcha and “zesty, refreshing flavors,” it says.
“Petra really embodies the concept of responsible, healthy cannabis usage,” the company’s Marketing Communications Manager Christie Strong told Mashable.
“We believe that in a couple years microdosing is going to be the most popular way people use cannabis.
“In the same way we take vitamin C and zinc to avoid getting sick, we will be taking cannabis to stay healthy and safely manage stress and anxiety.”
Another California company, To Whom It May chocolates, has created doses ranging from 2.5 to 45 milligrams that are intended to keep consumers “body functional and mind free.”
“It was very important to have a chocolate that would fit a person who had never tried cannabis before, and would allow them to have a pleasant experience and not have to take only a small bite,” the company’s Tomer Grassiany told Mashable.
Défoncé Chocolatier, meanwhile, has an eye on the premium end of the spectrum. CEO Eric Eslao told Mashable he envisages the product will be available on shelves at high end grocery stores, not just medical dispensaries.
“When we explored branding and packaging, one of the requirements was that the end-product would be something that you would see at Whole Foods,” he said. “Though, realistically, we will likely not see cannabis (in any form) at major grocery outlets for quite some time.” read more